Get ugly - Jason Derulo

 

https://youtu.be/S2lgnitdPdc

Jason Derulo is a multi-talented artist who has been making waves in the music industry for over a decade. His hit songs and smooth dance moves have earned him a legion of fans around the world. However, Derulo's latest project takes a different approach to his typical pop sound. In collaboration with the lifestyle brand Be Ugly, Derulo has released a single and music video that celebrate the power of being confident and unapologetically yourself.

 

The single, titled "Be Ugly," features Derulo's signature catchy hooks and upbeat rhythm. However, the lyrics diverge from his usual love ballads and club bangers. "Be Ugly" encourages listeners to embrace their quirks and imperfections, rather than striving for an unattainable standard of beauty. In the chorus, Derulo belts out, "I don't care if they call me ugly, I'ma be me, be ugly."

 

The accompanying music video, directed by rising star Hannah Lux Davis, is a colorful and energetic celebration of individuality. Derulo and a diverse cast of dancers strut their stuff in bold, eye-catching outfits and show off their unique talents. The video features everything from breakdancing to roller skating to aerial silks, all set against a backdrop of neon lights and graffiti.

 

In an interview with The New York Times, Derulo explained that the collaboration with Be Ugly was a natural fit for him. "I've always been about embracing what makes me different," he said. "So when Be Ugly approached me with this idea, I was immediately on board."

 

Be Ugly, which was founded in 2020 by a group of creatives in Los Angeles, aims to promote self-love and body positivity through fashion and music. Their clothing line features bold graphics and inclusive sizing, and their social media channels highlight diverse voices and experiences.

 

The "Be Ugly" collaboration is a powerful example of the impact that music and fashion can have on shaping cultural norms and encouraging self-expression. Derulo and Be Ugly are using their platforms to spread a message of acceptance and self-love, and their fans are taking notice.

 

The music video has already racked up millions of views on YouTube, and fans have been sharing their own stories of embracing their "ugliness" on social media.

 

As Derulo sings in the chorus of "Be Ugly," "I'ma be me, be ugly, be everything I wanna be." With his latest project, he's encouraging his fans to do the same.